Develop your skills in decision-making, problem-solving and critical analysis as you evaluate businesses and the markets they serve. Our key aim is to nurture your enthusiasm for learning about modern business issues, introducing you to the wide range of activities that go on in a business and illustrating how decisions are taken in an ever-changing environment.
You will gain an understanding of the business world from the perspectives of various stakeholders such as customers, managers, owners, shareholders, employees and society in general. You will also learn that businesses cannot operate in isolation, but are affected by economic, environmental, ethical, governmental, legal, social and technological issues, with reference to real-world businesses being made throughout your studies.
Businesses are at the heart of the UK economy, innovating new products, meeting customer needs, developing the skills of their workers and creating wealth for local communities. You will touch on the creative elements of marketing, motivating people, managing resources and psychologically understanding customers.
- Year 1: You will investigate the purpose, type and size of local and international business, giving you an understanding of how businesses grow and develop. You will then explore how businesses use, manage and balance their financial resources to pay employees and make their product. You will be introduced to the world of marketing, conducting your own market research and developing a marketing plan. Finally, you will learn how to motivate your employees to work hard and stay in your business; looking at the techniques used by businesses to plan how many employees, what skills and what roles they need.
- Year 2: You will develop work-based skills such as teamwork, idea development, formulating career plans, event management and creative promotions. The year focuses on teaching you skills that will complement higher study or employment after Long Road.
You will enjoy and benefit from the Business Diploma if you are interested in the business stories you hear in the media and programmes such as ‘Dragons’ Den’, are able to write fluently, are willing to do presentations, group work, work experience; enjoy working with numbers to interpret and understand the financial side of business.
At least 7 GCSEs at grade 4 in a range of subjects including English. A grade 4 or equivalent is required in business studies if taken at GCSE level and a grade 5 in maths.
Students who recently completed the course are studying Business and Globalisation at De Montfort, International Business at Nottingham Trent, Marketing at Anglia Ruskin and Global Business Management at Coventry University .